Maman Larraufie (2019), “Defining a New Concept in Luxury Tourism & Travel Industries Using a Delphi Study – The Case of Haute Villégiature” in The Art and Science of Luxury – An Asian Perspective by S.K. Reddy & J.K. Han, LVMH-SMU
Maman Larraufie & Lui (2018), “How Do Western Luxury Consumers Relate with Virtual Rarity and Sustainable Consumption?” in Emerging Issues in Global Marketing by J. Agarwal & T. Wu, Springer
Maman & D’Andrea (2016), “Multicultural Human Capital in Luxury Companies” in Luxusmarkenmanagement by W.M. Thiene, Springer, Germany.
Maman & Talbi (2016), “Food Retailing in Remote Areas: Lessons from The French Polynesia Case Study “, in A Stakeholder Approach to Managing Food by A. Lindgreen, M. Hingley, R. Angell, J. Memery & J. Vanhamme, Gower Publishing Ltd, UK.
Maman & Sommer (Sept. 2015), “Motivations Behind Becoming a Blogger & their Business Implications – The Case of Fashion”, in Capturing, Analysing, and Managing Word-of-Mouth in the Digital Marketplace, IGI Global
Maman (Nov. 2014), “The Counterfeit Timer”, in The Management of Luxury, Pilgrim
Maman & Depigny (Nov. 2014), “Managing Price Fluctuation of Raw Materials in Luxury: The Case of Gold in High-Jewellery”, in The Management of Luxury, Palgram
Research Papers
Maman (2018), “First Insights on Peruvian Luxury Consumers”, Journal of Business & Economics, 6
Maman & Ulrich (2018), “Communication Strategies Used to Promote a ‘Made In’ and ‘Terroir’ Culture – The Case of France”, Journal of International Business Research and Marketing, 3(5)
Maman & Berrotea (2018), “Selling Luxury Brands in Online Private Sales Multibrand Retailers – An Exploratory Study of Consumers’ Perspective”, Chinese Business Review
Maman (2017), “Ingredient Branding to Build a Luxury Cluster-the Case of Calais Lace”, Journal of Textile Engineering & Fashion Technology, 2 (3)
Maman (2015), “The Experiential Aspect of Purchasing Non-Deceptive Luxury Counterfeits – When Sense Meets Sensibility”, Decisions Marketing, 80
Maman (2014), “Making Consumers Switch from Counterfeit to Genuine Luxury”, European Retail Research, 28 (1), 1-26
Maman, Gromova & Vignolles (2014), “Group Buying Websites as a Communication Tool”, The International Journal of Marketing Principles and Practices, 5 (1), 6-21
Maman & Kourdoughli (2014), “The E-semiotics of Luxury”, Journal of Global Fashion Management, 5 (3) / Best paper Award
Maman (2014) “Qualitative Consumer & Marketing Research”, Journal of Product and Brand Management, 23 (4)
Ozcan, Maman & Turk (2012), “Consumer Attitudes Toward Counterfeited Products: Three Country Analysis”, The Journal of Euromarketing, 21 (2-3).
Maman, (2011) “Memorable Customer Experiences – A Research Anthology”, Journal of Consumer Marketing, 28 (3), 241 – 242.
Official Reports
Study on Values Associated with Made in France by French and Foreign Consumers, for the French Ministry of Economy (DGCIS), Paris, 2014