{"id":1188,"date":"2020-01-28T16:43:10","date_gmt":"2020-01-28T15:43:10","guid":{"rendered":"https:\/\/www.semioconsult.com\/nos-activites-de-conseil\/"},"modified":"2026-03-18T13:46:47","modified_gmt":"2026-03-18T12:46:47","slug":"consulting-services","status":"publish","type":"page","link":"https:\/\/www.semioconsult.com\/en\/our-services\/consulting-services\/","title":{"rendered":"Our Consulting Services"},"content":{"rendered":"<p>[vc_row el_class=&#8221;highlighted-p&#8221;][vc_column][vc_column_text]<span class=\"Y2IQFc\" lang=\"en\">We support you in defining your business strategy and overhauling your brand DNA. We adopt a co-construction approach with all stakeholders to ensure the sustainability of the chosen strategy. <\/span><\/p>\n<p><span class=\"Y2IQFc\" lang=\"en\">Brand strategy is a fundamental pillar of corporate strategy and is built on a 10-year perspective. It goes far beyond the simple development of a graphic charter and involves projective long-term thinking on the part of the Board of Directors.<\/span>[\/vc_column_text][vc_empty_space][vc_single_image image=&#8221;3433&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row el_class=&#8221;highlighted-p&#8221;][vc_column][vc_column_text]<span class=\"Y2IQFc\" lang=\"en\">Our recommendations and studies are based on various research techniques, mostly qualitative and integrating semiotic tools to give &#8220;meaning&#8221; to your brand. This allows us to collect rich data, which we transform for you into clear and reliable diagnoses associated with relevant, practical and operational solutions. <\/span><\/p>\n<p><span class=\"Y2IQFc\" lang=\"en\">We support you in the implementation of these solutions, according to your needs and over time. We offer tailor-made monitoring that can extend from defining your brand&#8217;s DNA to operational projects such as the implementation of the chosen marketing strategy and \/ or the implementation of a communication plan.<\/span>[\/vc_column_text][vc_empty_space][vc_single_image image=&#8221;2384&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row el_class=&#8221;highlighted-p section-sommaire&#8221; css=&#8221;.vc_custom_1619535643591{margin-bottom: 60px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2>Summary<\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1619535949974{margin-bottom: 0px !important;}&#8221;]<\/p>\n<ul>\n<li><a href=\"#brand-dna-image\">Brand DNA &amp; Brand Image<\/a><\/li>\n<li><a href=\"#market-research\">Market Research<\/a><\/li>\n<li><a href=\"#deal-with-counterfeiting\">Dealing with Counterfeiting<\/a><\/li>\n<li><a href=\"#semiological-audit\">Semiological Audit of Digital Strategies<\/a><\/li>\n<li><a href=\"#brand-storytelling\">Brand storytelling<\/a><\/li>\n<li><a href=\"#client_experience\">Client Experience<\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;110px&#8221;][vc_btn title=&#8221;Services SME &amp; Start-up&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#213076&#8243; custom_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.semioconsult.com%2Fwp-content%2Fuploads%2F2023%2F09%2FPDF_Consulting-Service-SemioConsult-1.pdf|title:Services%20SME%20%26%20Start-up|target:_blank&#8221; el_class=&#8221;btn-bleu-semioconsult&#8221;][\/vc_column][\/vc_row][vc_row el_id=&#8221;brand-dna-image&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][vc_custom_heading text=&#8221;Brand DNA &amp; Brand Image&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]Self-knowledge of your brand is a prerequisite to any efficient and <span class=\"Y2IQFc\" lang=\"en\">effective development and communication strategy. However, what the brand symbolises in the eyes of public opinion does not necessarily correspond to what it inherently communicates, let alone what the company wanted it to say.<\/span><\/p>\n<p><strong>Our Mission:<\/strong> Help you decode your brand image, draw your brand&#8217;s genetic code and identify the very essence of your brand. <span class=\"Y2IQFc\" lang=\"en\">This analysis is the first step in an effective communication and brand positioning strategy.<\/span><\/p>\n<p><strong>Our Methodology:<\/strong> Semiotics, i.e. the analysis of meaning as derived by all distinctive signs of the company (logo, advertising, localisation etc)<\/p>\n<p><strong>What We Offer:<\/strong><\/p>\n<ul>\n<li>Audit of the initial situation and assessment of the need to take action<\/li>\n<li>Analysis of the various distinctive signs of your company<\/li>\n<li>Presentation of your brand Genetic Code<\/li>\n<li>Animation of workshops to reflect on the brand essence<\/li>\n<li>Animation of workshops to think on future strategic repositioning scenarii<\/li>\n<li>Training of the different teams on the (new) brand platform<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<p style=\"text-align: center;\">Interested ? Ask for an estimate !<\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;Contact us&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#213076&#8243; custom_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.semioconsult.com%2Fen%2Fcontact%2F|title:En%20savoir%20plus%20ou%20demander%20un%20devis||&#8221; el_class=&#8221;btn-bleu-semioconsult&#8221;][\/vc_column][\/vc_row][vc_row el_id=&#8221;market-research&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][vc_custom_heading text=&#8221;Market Research&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]<span class=\"Y2IQFc\" lang=\"en\">The market is the cornerstone of doing business, but its knowledge and understanding are often enigmatic for managers and marketers. This is especially true in our postmodern world, in which traditional landmarks of consumption have exploded. Nevertheless this market knowledge is essential to approach a new market, launch a new concept, seduce a competitor&#8217;s market or simply build loyalty in your own market. In times of crisis these elements are not just strategic, they are vital.<\/span><\/p>\n<p><strong>Our Mission: <\/strong>Help you answer the following questions :<\/p>\n<ul>\n<li>Who is buying my products \/ service? What are their desires? their expectancies? their requirements? How do they buy?<\/li>\n<li>Who consumes my products \/ service? What are their desires? their expectancies? their requirements? How do they consume?<\/li>\n<li>I&#8217;m considering launching a new product \/ making modifications to an existing one \/ changing my logo. How would my market react to such moves? What are my chances of success? What are the traps I should not fall into?<\/li>\n<li>I want to enter a new local (new segment) or foreign market. How can I develop a successful targeting strategy? What would be my target&#8217;s characteristics?<\/li>\n<li>I want to develop co-creation in my marketing activities (advertising, product development etc). How should I proceed?<\/li>\n<\/ul>\n<p><strong>The basic operational deliverable:<\/strong> A complete file with your personae and their descriptive sheet.<\/p>\n<p><strong>Our Methodologies:<\/strong> Ethnomarketing, Focus Groups, Face-to-face interviews[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<p style=\"text-align: center;\">Interested ? Ask for an estimate !<\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;Contact us&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#213076&#8243; custom_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.semioconsult.com%2Fen%2Fcontact%2F|title:En%20savoir%20plus%20ou%20demander%20un%20devis||&#8221; el_class=&#8221;btn-bleu-semioconsult&#8221;][\/vc_column][\/vc_row][vc_row el_id=&#8221;deal-with-counterfeiting&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][vc_custom_heading text=&#8221;Dealing with Counterfeiting&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]<span class=\"Y2IQFc\" lang=\"en\">Counterfeiting is the new challenge for modern businesses. No company is immune from patent and \/ or trademark infringement, whether it is an SME \/ SMI or a multinational. Assessing the impact on the brand image of the existence of counterfeit goods is key to anticipating the actions to be taken and to designing anti-counterfeiting strategies in an efficient way.<\/span><\/p>\n<p><strong>Our Mission: <\/strong><span class=\"Y2IQFc\" lang=\"en\">Qualitatively assess the impact of the proven or hypothesized existence of products infringing your brand, in particular vis-\u00e0-vis your current customers, to understand whether it is necessary \/ possible to conduct a communication campaign against counterfeit products and if so how to do it.<\/span><\/p>\n<p><strong>Our Methodology:<\/strong><\/p>\n<ul>\n<li>In the case of existing and proven counterfeits: field study at points of sale, qualitative enquiries among your genuine consumers of authentic products. <span class=\"Y2IQFc\" lang=\"en\">Semiotic analyses of behaviours and attitudes.<\/span><\/li>\n<li>In the case of hypothesised counterfeits: study of the likeability for the existence of fakes, qualitative inquiries among your genuine consumers of authentic products. <span class=\"Y2IQFc\" lang=\"en\">Semiotic analyses of behaviours and attitudes. <\/span><\/li>\n<li><span class=\"Y2IQFc\" lang=\"en\">Test-concept of anti-counterfeiting communication campaigns.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<p style=\"text-align: center;\">Interested ? Ask for an estimate !<\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;Contact us&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#213076&#8243; custom_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.semioconsult.com%2Fen%2Fcontact%2F|title:En%20savoir%20plus%20ou%20demander%20un%20devis||&#8221; el_class=&#8221;btn-bleu-semioconsult&#8221;][\/vc_column][\/vc_row][vc_row el_id=&#8221;semiological-audit&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][vc_custom_heading text=&#8221;Semiological Audit of Digital Strategies&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]<strong>Our Mission: <\/strong>To give client companies a critical perspective on their digital strategies and offer them support in the face of current digital challenges.<\/p>\n<p><strong>Our Methodology: <\/strong>Semiotics, that is to say the analysis of the meaning conveyed by all the distinctive signs of the company (logo, advertisements, products, location, etc.).<\/p>\n<p><strong>Overview of the service:<\/strong>[\/vc_column_text][vc_custom_heading text=&#8221;1. Audit&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]<span style=\"text-decoration: underline;\">Semio-pragmatic methodology<\/span>: Analysis of digital brand communications<\/p>\n<ul>\n<li>Summary on brand identity as carried by digital media<\/li>\n<li>Identification of main issues and stakes in brand communication at a local and international level<\/li>\n<li>Forms of display of quality, origin of products, working methods, forms of distribution, etc.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Media traffic<\/span>:<\/p>\n<ul>\n<li>Controlled \/ suffered forms of digital communication<\/li>\n<li>Problems of brand identity with new media<\/li>\n<li>Terms of online presence of the brand (website, speeches made by the brand in its various places, speeches on the brand made by other actors)<\/li>\n<li>Analysis of discourse on the brand (qualitative analysis, selective corpus)<\/li>\n<\/ul>\n<p>Field analysis of the modes of organisation and work of the actors involved in digital communication (at the advertiser and \/ or in an assigned agency)[\/vc_column_text][vc_custom_heading text=&#8221;2. Support&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]<\/p>\n<ul>\n<li>Presentation of research results<\/li>\n<li>Tailor-made training workshops on Web issues for the brand under consideration<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<p style=\"text-align: center;\">Interested ? Ask for an estimate !<\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;Contact us&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#213076&#8243; custom_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.semioconsult.com%2Fen%2Fcontact%2F|title:En%20savoir%20plus%20ou%20demander%20un%20devis||&#8221; el_class=&#8221;btn-bleu-semioconsult&#8221;][\/vc_column][\/vc_row][vc_row el_id=&#8221;brand-storytelling&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][vc_custom_heading text=&#8221;Brand Storytelling&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]Because a picture is worth 100,000 words and a good story creates strong emotions, S\u00e9mioConsult helps you create your brand story making your client\/consumer the hero. After reflecting on the values \u200b\u200bof your brand and its positioning, we help you with an innovative and projective methodology to shape a scenario that will allow you to bond with your audience and therefore build a strong brand equity. And because managing creative teams is not always your specialty, we also support you in this phase of production and staging of your story.[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<p style=\"text-align: center;\">Interested ? Ask for an estimate !<\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;Contact us&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#213076&#8243; custom_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.semioconsult.com%2Fen%2Fcontact%2F|title:En%20savoir%20plus%20ou%20demander%20un%20devis||&#8221; el_class=&#8221;btn-bleu-semioconsult&#8221;][\/vc_column][\/vc_row][vc_row el_id=&#8221;client_experience&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][vc_custom_heading text=&#8221;Client Experience&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]<span class=\"Y2IQFc\" lang=\"en\">Your brand equity is based on your clients, the relationship you have built with them and their experience of your brand. Client experience is a key part of your brand strategy. Companies capable of delivering compelling and effective experiences are therefore the ones that go further: they take into account the emotional value as well as the specificity of the moment and the mood of the client. The goal is to allow brands to create a positive memory throughout the purchase journey and to lay the foundations for a lasting and loyal relationship. <\/span><\/p>\n<p><span class=\"Y2IQFc\" lang=\"en\"><strong>Our Mission:<\/strong> To provide you with a full understanding of your clients&#8217; omnical experience throughout their purchasing journey. <\/span><\/p>\n<p><span class=\"Y2IQFc\" lang=\"en\"><strong>Overview of the service: <\/strong><\/span><\/p>\n<ul>\n<li><span class=\"Y2IQFc\" lang=\"en\"> Audit of the delivered client experience (mystery visit in physical or online point of sale) <\/span><\/li>\n<li><span class=\"Y2IQFc\" lang=\"en\">Analysis \/ Development of the multichannel client journey <\/span><\/li>\n<li><span class=\"Y2IQFc\" lang=\"en\">Multichannel brand experience analysis <\/span><\/li>\n<li><span class=\"Y2IQFc\" lang=\"en\">Semiotic audit of customer-based <\/span><span class=\"Y2IQFc\" lang=\"en\">brand equity (CBBE &#8211; Consumer Based Brand Equity) <\/span><\/li>\n<li><span class=\"Y2IQFc\" lang=\"en\">Semiotic audit of points of contact with the consumer \/ client <\/span><\/li>\n<li><span class=\"Y2IQFc\" lang=\"en\">Recommendations on merchandising and in-store display as well as on the customer journey in physical point of sale<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<p style=\"text-align: center;\">Interested ? Ask for an estimate !<\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;Contact us&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#213076&#8243; custom_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.semioconsult.com%2Fen%2Fcontact%2F|title:En%20savoir%20plus%20ou%20demander%20un%20devis||&#8221; el_class=&#8221;btn-bleu-semioconsult&#8221;][\/vc_column][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;highlighted-p&#8221;][vc_column][vc_column_text]We support you in defining your business strategy and overhauling your brand DNA. We adopt a co-construction approach with all stakeholders to ensure the sustainability of the chosen strategy. Brand strategy is a fundamental pillar of corporate strategy and is built on a 10-year perspective. It goes far beyond the simple development of a<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1628,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our Consulting Services - S\u00e9mioConsult<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.semioconsult.com\/en\/our-services\/consulting-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Consulting Services - S\u00e9mioConsult\" \/>\n<meta property=\"og:description\" content=\"[vc_row el_class=&#8221;highlighted-p&#8221;][vc_column][vc_column_text]We support you in defining your business strategy and overhauling your brand DNA. 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