[vc_row][vc_column][vc_column_text el_class=”study-excerpt”]<\/p>\n
S\u00e9mioConsult also conducts research on themes closely related to corporate strategy and brand strategy. The research covers different industries, in particular the luxury goods, tourism, fashion, entertainment and automotive industries. S\u00e9mioConsult also specialises in the analysis of digital transformations and contemporary digitalisation trends. <\/span><\/p>\n In addition to our consulting missions, we carry out tailor-made and specific studies for our customers.\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n [\/vc_column_text][vc_empty_space height=”50px”][vc_single_image image=”3818″ img_size=”medium” alignment=”center”][vc_empty_space height=”50px”][vc_custom_heading text=”Table of Content:”][vc_column_text]<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_custom_heading text=”You may find publications in other languages:” font_container=”tag:h3|text_align:left”][\/vc_column][vc_column width=”1\/6″][vc_btn title=”In French” style=”custom” custom_background=”#213076″ custom_text=”#ffffff” shape=”square” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” add_icon=”true” link=”url:https%3A%2F%2Fwww.semioconsult.com%2Frecherche-etudes%2F|title:Consult%20the%20study||” el_class=”btn-bleu-semioconsult study-download”][\/vc_column][vc_column width=”1\/6″][vc_btn title=”In Italian” style=”custom” custom_background=”#213076″ custom_text=”#ffffff” shape=”square” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” add_icon=”true” link=”url:https%3A%2F%2Fwww.semioconsult.com%2Fit%2Fricerca-studio%2F|title:Consult%20the%20study||” el_class=”btn-bleu-semioconsult study-download”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text]<\/p>\n Would you like more information? Do you want to carry out a study on a specific theme? Ask for a quote?<\/span><\/p>\n [\/vc_column_text][vc_btn title=”Contact us” style=”custom” custom_background=”#213076″ custom_text=”#ffffff” shape=”square” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” add_icon=”true” link=”url:https%3A%2F%2Fwww.semioconsult.com%2Fen%2Fcontact%2F|title:Contact%20us||” el_class=”btn-bleu-semioconsult study-download”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_column_text]<\/p>\n Would you like to be informed of our next studies and publications? Subscribe to our newsletter personalised according to your interests.<\/span><\/p>\n [\/vc_column_text][vc_btn title=”Subscribe” style=”custom” custom_background=”#213076″ custom_text=”#ffffff” shape=”square” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” add_icon=”true” link=”url:https%3A%2F%2Fwww.semioconsult.com%2Fen%2Fnewsletter%2F|title:Subscribe||” el_class=”btn-bleu-semioconsult study-download”][vc_empty_space el_id=”box50″][\/vc_column][\/vc_row][vc_row el_class=”study-row”][vc_column][vc_custom_heading text=”2024 – India’s Economic Progress & The Evolution of Luxury Goods\u2019 Clients Segments” font_container=”tag:h2|text_align:left|color:%23213076″ use_theme_fonts=”yes” el_class=”study-title”][vc_column_text el_class=”study-excerpt”]India\u2019s economic growth will likely impact the attitude of its citizens towards the luxury market. This study investigates the dynamic relationship between a country\u2019s economic state and its luxury consumption, identifying five stages of the luxury consumption cycle. Furthermore, it identifies five main different profiles of Indian luxury clients, characterized by their habits, needs, and behaviors. The ability of luxury brands to understand these segments and cater their offerings to the evolving expectations of the Indian population will be the determinant factor in their ability to establish a strong foothold in the country and capitalize on these new opportunities.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-xs-12″][vc_btn title=”Consult the study” style=”custom” custom_background=”#213076″ custom_text=”#ffffff” shape=”square” align=”center” i_icon_fontawesome=”far fa-file-pdf” add_icon=”true” link=”url:https%3A%2F%2Fwww.semioconsult.com%2Fwp-content%2Fuploads%2F2025%2F01%2F2024IndiasEconomicprogressTheEvolutionofLuxuryGoodsClientsSegments.pdf|title:Consult%20the%20study|target:_blank” el_class=”btn-bleu-semioconsult study-download”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=”transformation_company”][vc_column][vc_empty_space height=”80px” el_id=”box1″][\/vc_column][\/vc_row][vc_row el_class=”study-row”][vc_column][vc_custom_heading text=”2024 – Thoughts on a Modern Brand” font_container=”tag:h2|text_align:left|color:%23213076″ use_theme_fonts=”yes” el_class=”study-title”][vc_column_text el_class=”study-excerpt”]<\/p>\n [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-xs-12″][vc_btn title=”Consult the study” style=”custom” custom_background=”#213076″ custom_text=”#ffffff” shape=”square” align=”center” i_icon_fontawesome=”far fa-file-pdf” add_icon=”true” link=”url:https%3A%2F%2Fwww.semioconsult.com%2Fwp-content%2Fuploads%2F2025%2F01%2F2024-Thoughts-on-a-Modern-Brand-1.pdf|title:Consult%20the%20study|target:_blank” el_class=”btn-bleu-semioconsult study-download”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”80px” el_id=”box2″][\/vc_column][\/vc_row][vc_row el_class=”study-row”][vc_column][vc_custom_heading text=”2024 – The Concept of Value: Perceived Value Vs. Real Value” font_container=”tag:h2|text_align:left|color:%23213076″ use_theme_fonts=”yes” el_class=”study-title”][vc_column_text el_class=”study-excerpt”]<\/p>\n [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-xs-12″][vc_btn title=”Consult the study” style=”custom” custom_background=”#213076″ custom_text=”#ffffff” shape=”square” align=”center” i_icon_fontawesome=”far fa-file-pdf” add_icon=”true” link=”url:https%3A%2F%2Fwww.semioconsult.com%2Fwp-content%2Fuploads%2F2025%2F01%2F2024-The-Concept-of-Value-1.pdf|title:Consult%20the%20study|target:_blank” el_class=”btn-bleu-semioconsult study-download”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”80px” el_id=”box3″][\/vc_column][\/vc_row][vc_row el_class=”study-row”][vc_column][vc_custom_heading text=”2024 – Organisational Behaviour & The Concept of Mimetism” font_container=”tag:h2|text_align:left|color:%23213076″ use_theme_fonts=”yes” el_class=”study-title”][vc_column_text el_class=”study-excerpt”]<\/p>\n After proposing a definition of the word mimetism, this paper explores the relationship between organizational behaviours and mimetism. Our purpose is not to be exclusiveon the subject but rather to try to introduce some aspects we believe as relevant to the study of mimetism within the field of management sciences. As the Organizational Behaviour Discipline deals with people, teams, organization and innovation within a specific environment, we chose to keep this framework to address the issue of mimetism.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-xs-12″][vc_btn title=”Consult the study” style=”custom” custom_background=”#213076″ custom_text=”#ffffff” shape=”square” align=”center” i_icon_fontawesome=”far fa-file-pdf” add_icon=”true” link=”url:https%3A%2F%2Fwww.semioconsult.com%2Fwp-content%2Fuploads%2F2025%2F01%2F2024-Organizational-Behaviour-Mimesis-1.pdf|title:Consult%20the%20study|target:_blank” el_class=”btn-bleu-semioconsult study-download”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”80px” el_id=”box4″][\/vc_column][\/vc_row][vc_row el_class=”study-row”][vc_column][vc_custom_heading text=”2024 – Client-listening Methods: A Strategic Tool to Shape Satisfaction & Loyalty” font_container=”tag:h2|text_align:left|color:%23213076″ use_theme_fonts=”yes” el_class=”study-title”][vc_column_text el_class=”study-excerpt”]<\/p>\n Over the course of history, the economic world has changed. It has moved from a post-war model, where companies offered a product to consumers with many unmet needs, to a more complex, segmented model designed to meet specific customer needs. As consumers are no longer willing to adapt to products, this mass customisation now meets their requirements. Identifying increasingly specific customer needs is a major strategic challenge for companies. Understanding needs, through customer insight methods, will enable companies to make consumers loyal: the Eldorado of companies, capturing more value over the long term and boosting growth and revenues.Drawing on customer listening methodologies for its consulting missions, S\u00e9mioConsult\u00ae worked withMathieu Giordano on a method for identifying the most relevant tools for a given company in its customer listening.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-xs-12″][vc_btn title=”Consult the study” style=”custom” custom_background=”#213076″ custom_text=”#ffffff” shape=”square” align=”center” i_icon_fontawesome=”far fa-file-pdf” add_icon=”true” link=”url:https%3A%2F%2Fwww.semioconsult.com%2Fwp-content%2Fuploads%2F2025%2F01%2F2024-Client-listening-Methods-1.pdf|title:Consult%20the%20study|target:_blank” el_class=”btn-bleu-semioconsult study-download”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”80px” el_id=”box5″][\/vc_column][\/vc_row][vc_row el_class=”study-row”][vc_column][vc_custom_heading text=”2024 – Building Self-Image” font_container=”tag:h2|text_align:left|color:%23213076″ use_theme_fonts=”yes” el_class=”study-title”][vc_column_text el_class=”study-excerpt”]<\/p>\n The Self is a complex notion, composed of different facets that interact and influence consumer motivations. Possessions, through the concept of the Extended Self, contribute to the construction of the consumer’s identity. They symbolize their social status, values, and aspirations. Using the example of housing, it illustrates how living spaces become extensions of individuals, communicating their identity to the external world.<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-xs-12″][vc_btn title=”Consult the study” style=”custom” custom_background=”#213076″ custom_text=”#ffffff” shape=”square” align=”center” i_icon_fontawesome=”far fa-file-pdf” add_icon=”true” link=”url:https%3A%2F%2Fwww.semioconsult.com%2Fwp-content%2Fuploads%2F2024%2F07%2F2014-The-Building-of-Self-Image-1-The-place-of-Individuality.pdf|title:Consult%20the%20study|target:_blank” el_class=”btn-bleu-semioconsult study-download”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”80px” el_id=”box6″][\/vc_column][\/vc_row][vc_row el_class=”study-row”][vc_column][vc_custom_heading text=”2023 – Measuring the C-Centricity of a B2B\/G Company With a Focus on the Aeronautic and Defence Sector” font_container=”tag:h2|text_align:left|color:%23213076″ use_theme_fonts=”yes” el_class=”study-title”][vc_column_text el_class=”study-excerpt”]<\/p>\n In light of the current phenomenon of businesses striving to be increasingly customer-centric, S\u00e9mioConsult\u00aeis supporting Quentin Jardot and his work to develop an index that would measure the C-Centricity of a company in the aeronautic or defence sectors. Indeed, as of date, it is difficult for a director or manager to know at which stage they are in the process once it has started, or to determine what their starting position is when they wish to pursue such a transformation strategy.<\/p>\n<\/div>\n<\/div>\n<\/div>\n [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-xs-12″][vc_btn title=”Consult the study” style=”custom” custom_background=”#213076″ custom_text=”#ffffff” shape=”square” align=”center” i_icon_fontawesome=”far fa-file-pdf” add_icon=”true” link=”url:https%3A%2F%2Fwww.semioconsult.com%2Fwp-content%2Fuploads%2F2025%2F01%2F2023-Measuring-the-C-centricity-of-a-B2B-G-Company.pdf|title:Consult%20the%20study|target:_blank” el_class=”btn-bleu-semioconsult study-download”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”80px” el_id=”box7″][\/vc_column][\/vc_row][vc_row el_class=”study-row”][vc_column][vc_custom_heading text=”2023 – Luxury & CSR” font_container=”tag:h2|text_align:left|color:%23213076″ use_theme_fonts=”yes” el_class=”study-title”][vc_column_text el_class=”study-excerpt”]<\/p>\n Corporate Social Responsibility (CSR) has become one of the most frequently discussed subjects by politicians, businessmen, scholars, or economists. Global warming, social unrest, and natural catastrophes have raised concerns about the actions of companies worldwide. Luxury brands, on the other hand, until recently, seemed to have lived unaffected by the subject. However, even the luxury sector has witnessed transformations.<\/p><\/div>\n<\/div>\n<\/div>\n [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-xs-12″][vc_btn title=”Consult the study” style=”custom” custom_background=”#213076″ custom_text=”#ffffff” shape=”square” align=”center” i_icon_fontawesome=”far fa-file-pdf” add_icon=”true” link=”url:https%3A%2F%2Fwww.semioconsult.com%2Fwp-content%2Fuploads%2F2023%2F11%2F2023-Luxury-CSR.pdf|title:Consult%20the%20study|target:_blank” el_class=”btn-bleu-semioconsult study-download”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”80px” el_id=”box8″][\/vc_column][\/vc_row][vc_row el_class=”study-row” el_id=”client_centricity”][vc_column][vc_custom_heading text=”2023 – How to differentiate a C-Centric strategy from a C-Focused strategy?” font_container=”tag:h2|text_align:left|color:%23213076″ use_theme_fonts=”yes” el_class=”study-title”][vc_column_text el_class=”study-excerpt”]<\/p>\n Today, 82% of companies consider themselves to be Customer-Centric. This was the claim made by the businesses surveyed for the 2020 Customer-centric transformation barometer made by EBG and Velvet Consulting. However, only 40% of the companies surveyed in this study said that they had taken action to change. 22% have neither an action plan nor an assigned manager for the potential new roles that adopting a C-centric strategy would entail.<\/p><\/div>\n<\/div>\n<\/div>\n [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-xs-12″][vc_btn title=”Consult the study” style=”custom” custom_background=”#213076″ custom_text=”#ffffff” shape=”square” align=”center” i_icon_fontawesome=”far fa-file-pdf” add_icon=”true” link=”url:https%3A%2F%2Fwww.semioconsult.com%2Fwp-content%2Fuploads%2F2023%2F11%2F2023-How-to-differentiate-a-C-Centric-strategy-from-a-C-Focused-strategy.pdf|title:Consult%20the%20study|target:_blank” el_class=”btn-bleu-semioconsult study-download”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”80px” el_id=”box9″][\/vc_column][\/vc_row][vc_row el_class=”study-row”][vc_column][vc_custom_heading text=”2022 – Luxury Tourism Brand Storytelling” font_container=”tag:h2|text_align:left|color:%23213076″ use_theme_fonts=”yes” el_class=”study-title”][vc_column_text el_class=”study-excerpt”]<\/p>\n This paper explores the major trends in luxury tourism storytelling and provides a set of guidelines for future storytelling productions in this sector. It\u00a0 <\/span>will give you some key insights on how luxury travel brands stage themselves when creating a story for their clients.\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-xs-12″][vc_btn title=”Consult the study” style=”custom” custom_background=”#213076″ custom_text=”#ffffff” shape=”square” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” add_icon=”true” link=”url:https%3A%2F%2Fwww.semioconsult.com%2Fwp-content%2Fuploads%2F2022%2F02%2FSe%CC%81mioConsults-Whitepaper-on-Luxury-Tourism-Brand-Storytelling.pdf|title:Consult%20the%20study|target:%20_blank|” el_class=”btn-bleu-semioconsult study-download”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=”delphi_study_vocal&_luxury_car”][vc_column][vc_empty_space height=”80px” el_id=”box10″][\/vc_column][\/vc_row][vc_row el_class=”study-row”][vc_column][vc_custom_heading text=”2021 – A New Race for Luxury Cars: How to Implement Vocal In-car?” font_container=”tag:h2|text_align:left|color:%23213076″ use_theme_fonts=”yes” el_class=”study-title”][vc_column_text el_class=”study-excerpt”]<\/p>\n Following a previous article on Driving Innovation in the Car Industry: The Case of Luxury Cars, we will unveil the lessons of the Delphi study conducted on the use of voice in luxury cars and the way to implement such strategy by analysing and understanding better their clients and eventually improving the entire driving experience. The study was supported by a panel of experts located on four continents, of different age and occupation.<\/p><\/div>\n<\/div>\n<\/div>\n [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-xs-12″][vc_btn title=”Consult the study” style=”custom” custom_background=”#213076″ custom_text=”#ffffff” shape=”square” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” add_icon=”true” link=”url:https%3A%2F%2Fwww.semioconsult.com%2Fwp-content%2Fuploads%2F2021%2F06%2F2021-04-Article-Delphi-study-lessons-Vocal-in-car-for-Luxury-Cars.pdf|title:Consult%20the%20study|target:%20_blank|” el_class=”btn-bleu-semioconsult study-download”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=”innovation_luxury_cars”][vc_column][vc_empty_space height=”80px” el_id=”box12″][\/vc_column][\/vc_row][vc_row el_class=”study-row”][vc_column][vc_custom_heading text=”2021 – Driving Innovation in the Car Industry: the Case of Luxury Cars” font_container=”tag:h2|text_align:left|color:%23213076″ use_theme_fonts=”yes” el_class=”study-title”][vc_column_text el_class=”study-excerpt”]<\/p>\n Acknowledging the mutation of the whole automotive industry, Se\u0301mioConsult\u00ae supports Isabelle Rousseau\u2019s proposal to try to understand how to drive innovation through luxury cars. The luxury car industry is a century-old industry beginning with a car – generally driven by a man, assisted by a mechanic \u2013 and heading from now on towards an autonomous car. Are luxury cars facing disenchantment?<\/p><\/div>\n<\/div>\n<\/div>\n [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-xs-12″][vc_btn title=”Consult the study” style=”custom” custom_background=”#213076″ custom_text=”#ffffff” shape=”square” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” add_icon=”true” link=”url:https%3A%2F%2Fwww.semioconsult.com%2Fwp-content%2Fuploads%2F2021%2F02%2F2021-01-Article-Driving-Innovation-through-Luxury-Cars.pdf|title:Consult%20the%20study|target:%20_blank|” el_class=”btn-bleu-semioconsult study-download”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=”innovation-luxury-hospitality”][vc_column][vc_empty_space height=”80px” el_id=”box13″][\/vc_column][\/vc_row][vc_row el_class=”study-row”][vc_column][vc_custom_heading text=”2020 – Is \u2018Made In\u2019 still important nowadays ?” font_container=”tag:h2|text_align:left|color:%23213076″ use_theme_fonts=”yes” el_class=”study-title”][vc_column_text el_class=”study-excerpt”]<\/p>\n In February 2010, S\u00e9mioConsult launched a global survey among professionals of all sectors of activity ontheir vision of the \u2018Made In\u2019 concept. The question was on purpose very open, leaving space for personaldevelopments and thoughts. Two years later, we present the first results of the study, basedon the answers of a1063-largesample.<\/p>\n<\/div>\n<\/div>\n<\/div>\n [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-xs-12″][vc_btn title=”Consult the study” style=”custom” custom_background=”#213076″ custom_text=”#ffffff” shape=”square” align=”center” i_icon_fontawesome=”far fa-file-pdf” add_icon=”true” link=”url:https%3A%2F%2Fwww.semioconsult.com%2Fwp-content%2Fuploads%2F2025%2F01%2F2020-Is-Made-In-Still-Important-Nowadays.pdf|title:Consult%20the%20study|target:_blank” el_class=”btn-bleu-semioconsult study-download”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”80px” el_id=”box14″][\/vc_column][\/vc_row][vc_row el_class=”study-row”][vc_column][vc_custom_heading text=”2020 – How Can Innovation in Luxury Hospitality Contribute to Optimize Client Experience?” font_container=”tag:h2|text_align:left|color:%23213076″ use_theme_fonts=”yes” el_class=”study-title”][vc_column_text el_class=”study-excerpt”]<\/p>\n Acknowledging the global trend in the Luxury Industry to focus on Client Experience, S\u00e9mioConsult\u00ae supports Gaetane Roche\u2019s proposal to try to understand how Innovation in Luxury Hoxpitality can contribute to the optimization of the overall client experience by leading a global observation on innovation in the sector, thus identifying 125 innovation in 31 French palaces and Luxury brands from hotel groups and a benchmark on airlines and cruise companies.<\/p><\/div>\n<\/div>\n<\/div>\n [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-xs-12″][vc_btn title=”Consult the study” style=”custom” custom_background=”#213076″ custom_text=”#ffffff” shape=”square” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” add_icon=”true” link=”url:https%3A%2F%2Fwww.semioconsult.com%2Fwp-content%2Fuploads%2F2020%2F09%2FHow-Can-Innovation-in-Luxury-Hospitality-Contribute-to-Optimize-Client-Experience.pdf|title:Consult%20the%20study|target:%20_blank|” el_class=”btn-bleu-semioconsult study-download”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=”brand-resilience”][vc_column][vc_empty_space height=”80px” el_id=”box15″][\/vc_column][\/vc_row][vc_row el_class=”study-row”][vc_column][vc_custom_heading text=”2020 – How Can a Brand Image be Resilient to External Changes?” font_container=”tag:h2|text_align:left|color:%23213076″ use_theme_fonts=”yes” el_class=”study-title”][vc_column_text el_class=”study-excerpt”]<\/p>\n Acknowledging the ever-changing global environment faced by all types of businesses, Se\u0301mioConsult\u00ae supported Franc\u0327ois Morel\u2019s proposal to try to understand how brand image can be resilient to external factors and changes.<\/p><\/div>\n<\/div>\n<\/div>\n [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-xs-12″][vc_btn title=”Consult the study” style=”custom” custom_background=”#213076″ custom_text=”#ffffff” shape=”square” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” add_icon=”true” link=”url:https%3A%2F%2Fwww.semioconsult.com%2Fwp-content%2Fuploads%2F2020%2F05%2FHow-Can-a-Brand-Image-be-Resilient-to-External-Changes.pdf|title:Consult%20the%20study|target:%20_blank|” el_class=”btn-bleu-semioconsult study-download”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=”location-based-marketing”][vc_column][vc_empty_space height=”80px” el_id=”box16″][\/vc_column][\/vc_row][vc_row el_class=”study-row”][vc_column][vc_custom_heading text=”2020 – How Location-based Marketing Can Impact Customers\u2019 Loyalty” font_container=”tag:h2|text_align:left|color:%23213076″ use_theme_fonts=”yes” el_class=”study-title”][vc_column_text el_class=”study-excerpt”]Acknowledging the global trend in usage of location-based data for marketing and communication campaigns by all types of businesses, S\u00e9mioConsult\u00ae supports C\u00e9cilia Goutran\u2019s proposal to try to understand how location-based marketing can influence customers\u2019 loyalty.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-xs-12″][vc_btn title=”Consult the study” style=”custom” custom_background=”#213076″ custom_text=”#ffffff” shape=”square” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” add_icon=”true” link=”url:https%3A%2F%2Fwww.semioconsult.com%2Fwp-content%2Fuploads%2F2020%2F04%2FHow-Location-based-Marketing-Can-Impact-Customers%E2%80%99-Loyalty.pdf|title:Consult%20the%20study|target:%20_blank|” el_class=”btn-bleu-semioconsult study-download”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=”catering-client-expectations”][vc_column][vc_empty_space height=”80px” el_id=”box18″][\/vc_column][\/vc_row][vc_row el_class=”study-row”][vc_column][vc_custom_heading text=”2014 – Catering to Clients\u2019 Expectations \u2013 Customization as a Product Differentiator in the Indian Luxury Car Market” font_container=”tag:h2|text_align:left|color:%23213076″ use_theme_fonts=”yes” el_class=”study-title”][vc_column_text el_class=”study-excerpt”]In 2014, S\u00e9mioConsult supports Preeti Pandey proposal to investigate the luxury car industry, with a focus on the Indian market. More specifically, she was interested in understanding the relationships that Indian consumers hold with customization in this sector of activity, and what would be the various triggers to seduce them[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-xs-12″][vc_btn title=”Consult the study” style=”custom” custom_background=”#213076″ custom_text=”#ffffff” shape=”square” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” add_icon=”true” link=”url:https%3A%2F%2Fwww.semioconsult.com%2Fwp-content%2Fuploads%2F2020%2F04%2FCatering-to-Client-Demand_Custom-ization-as-a-Product-Differentia-tor-in-the-Indian-Luxury-Car-Mar-ket-Pandey-SemioConsult.pdf|title:Consult%20the%20study|target:%20_blank|” el_class=”btn-bleu-semioconsult study-download”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=”intensive-distribution-hong-kong”][vc_column][vc_empty_space height=”80px” el_id=”box19″][\/vc_column][\/vc_row][vc_row el_class=”study-row”][vc_column][vc_custom_heading text=”2013 – Intensive Distribution & Brand Dilution in Hong Kong Jewellery Market” font_container=”tag:h2|text_align:left|color:%23213076″ use_theme_fonts=”yes” el_class=”study-title”][vc_column_text el_class=”study-excerpt”]During the 2013 summer, S\u00e9mioConsult\u00ae supports Ka Yan Lam’s proposal \u2013 as part of her Masters’ Thesis at ISC Paris \u2013 to investigate whether the current intensive distribution strategy of jewellery brands in Hong Kong is a good one from the perspective of consumer-based brand equity. She has conducted a survey among Hong Kong residents to capture their view. The present document summarizes the main results of her study.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-xs-12″][vc_btn title=”Consult the study” style=”custom” custom_background=”#213076″ custom_text=”#ffffff” shape=”square” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” add_icon=”true” link=”url:https%3A%2F%2Fwww.semioconsult.com%2Fwp-content%2Fuploads%2F2020%2F03%2FIntensive-Distribution-Brand-Dilution-in-HK-Jewelry-Market.pdf|title:Consult%20the%20study|target:%20_blank|” el_class=”btn-bleu-semioconsult study-download”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=”taiwanese-consumers-brand-familiarity”][vc_column][vc_empty_space height=”80px” el_id=”box20″][\/vc_column][\/vc_row][vc_row el_class=”study-row”][vc_column][vc_custom_heading text=”2013 – Taiwanese Consumers of Perfume: The Importance of Brand Familiarity & Communication Channels” font_container=”tag:h2|text_align:left|color:%23213076″ use_theme_fonts=”yes” el_class=”study-title”][vc_column_text el_class=”study-excerpt”]During the 2013 summer, S\u00e9mioConsult\u00ae supports Wan-Yuan Chang’s proposal \u2013 as part of her Masters’ Thesis – to investigate the importance of brand familiarity and communication channels in Taiwanese consumers’ decision-making process, concerning perfume consumption. She has conducted a benchmark analysis of successful perfume brands and a survey among Taiwanese female consumers. The present document summarizes the main results of her study.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-xs-12″][vc_btn title=”Consult the study” style=”custom” custom_background=”#213076″ custom_text=”#ffffff” shape=”square” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” add_icon=”true” link=”url:https%3A%2F%2Fwww.semioconsult.com%2Fwp-content%2Fuploads%2F2020%2F03%2FTaiwanese-Consumers-of-Perfume-The-Importance-of-Brand-Familiarity-Communication-Channels.pdf|title:Consult%20the%20study|target:%20_blank|” el_class=”btn-bleu-semioconsult study-download”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=”made-in-still-important”][vc_column][vc_empty_space height=”80px” el_id=”box21″][\/vc_column][\/vc_row][vc_row el_class=”study-row”][vc_column][vc_custom_heading text=”2012 – Is Made In Still Important Nowadays ?” font_container=”tag:h2|text_align:left|color:%23213076″ use_theme_fonts=”yes” el_class=”study-title”][vc_column_text el_class=”study-excerpt”]In February 2010, S\u00e9mioConsult launched a global survey among professionals of all sectors of activity on their vision of the \u2018Made In\u2019 concept. The question was on purpose very open, leaving space for personal developments and thoughts. Two years later, we present the first results of the study, based on the answers of a 1063-large sample.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-xs-12″][vc_btn title=”Consult the study” style=”custom” custom_background=”#213076″ custom_text=”#ffffff” shape=”square” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” add_icon=”true” link=”url:https%3A%2F%2Fwww.semioconsult.com%2Fwp-content%2Fuploads%2F2020%2F03%2FIs-Made-In-Still-Important-Nowadays-August-2012.pdf|title:Consult%20the%20study|target:%20_blank|” el_class=”btn-bleu-semioconsult study-download”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=”online-branded-audience”][vc_column][vc_empty_space height=”80px” el_id=”box22″][\/vc_column][\/vc_row][vc_row el_class=”study-row”][vc_column][vc_custom_heading text=”2012 – A Glance at the Audience of Online Branded Content” font_container=”tag:h2|text_align:left|color:%23213076″ use_theme_fonts=”yes” el_class=”study-title”][vc_column_text el_class=”study-excerpt”]Acknowledging the global trend in usage of online branded content by all types of businesses, SemioConsult\u00ae buys Samuel Sors\u2019s proposal to try to segment the audience for such content. Such segmentation appears as a prerequisite to ROI measures. 252 consumers have been surveyed in order to assess their exposure, attitude towards and willingness to share branded content, with a particular focus at generational differences.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-xs-12″][vc_btn title=”Consult the study” style=”custom” custom_background=”#213076″ custom_text=”#ffffff” shape=”square” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” add_icon=”true” link=”url:https%3A%2F%2Fwww.semioconsult.com%2Fwp-content%2Fuploads%2F2020%2F03%2FA-Glance-at-the-Audience-of-Branded-Content.pdf|title:Consult%20the%20study|target:%20_blank|” el_class=”btn-bleu-semioconsult study-download”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=”indian-market-on-parisian-hotels”][vc_column][vc_empty_space height=”80px” el_id=”box23″][\/vc_column][\/vc_row][vc_row el_class=”study-row”][vc_column][vc_custom_heading text=”2012 – Impact of the Indian Market Specificities on Parisian Hotels’ Business Conduct” font_container=”tag:h2|text_align:left|color:%23213076″ use_theme_fonts=”yes” el_class=”study-title”][vc_column_text el_class=”study-excerpt”]Acknowledging the increasing number of Indian visitors in Paris, with stays in mainly high-end or luxury hotels, SemioConsult\u00ae decided to explore the expectations and specific behaviours of these clients, to articulate the various impacts they may have on business conduct for the Parisian hospitality sector. Such exploration of the market is a prerequisite to CRM building, or custom-made offering to the prospects. We present hereafter a summary of our findings.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-xs-12″][vc_btn title=”Consult the study” style=”custom” custom_background=”#213076″ custom_text=”#ffffff” shape=”square” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” add_icon=”true” link=”url:https%3A%2F%2Fwww.semioconsult.com%2Fwp-content%2Fuploads%2F2020%2F03%2FImpact-of-the-indian-Market-Specificities-on-Parisian-Hotels-Business-Conduct.pdf|title:Consult%20the%20study|target:%20_blank|” el_class=”btn-bleu-semioconsult study-download”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=”south-korean-luxury-market”][vc_column][vc_empty_space height=”80px” el_id=”box25″][\/vc_column][\/vc_row][vc_row el_class=”study-row”][vc_column][vc_custom_heading text=”2012 – The South-Korean Luxury Market – The Basics” font_container=”tag:h2|text_align:left|color:%23213076″ use_theme_fonts=”yes” el_class=”study-title”][vc_column_text el_class=”study-excerpt”]In January 2012, S\u00e9mioConsult buys Sarah Gouden\u00e8che\u2019s proposal to investigate the South-Korean luxury market, as the country holds great development potential for luxury companies. She has conducted a series of interviews with young South Koreans, as luxury prospects. The basics of the market have thus been identified and are summarized in the present document. Do not hesitate to get back to us, should you need a deeper analysis of the market or should you have any queries regarding this project.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-xs-12″][vc_btn title=”Consult the study” style=”custom” custom_background=”#213076″ custom_text=”#ffffff” shape=”square” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” add_icon=”true” link=”url:https%3A%2F%2Fwww.semioconsult.com%2Fwp-content%2Fuploads%2F2020%2F03%2FThe-South-Korean-Luxury-Market-The-Basics.pdf|title:Consult%20the%20study|target:%20_blank|” el_class=”btn-bleu-semioconsult study-download”][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=”how-do-you-see-made-in”][vc_column][vc_empty_space height=”80px” el_id=”box26″][\/vc_column][\/vc_row][vc_row el_class=”study-row”][vc_column][vc_custom_heading text=”2011 – How do you see Made in France ? First Results of a cross-cultural study (partnering with A.Vignolles)” font_container=”tag:h2|text_align:left|color:%23213076″ use_theme_fonts=”yes” el_class=”study-title”][vc_column_text el_class=”study-excerpt”]Because ‘Made in France’ is quite fashionable these days in France, we decided to investigate more about its personnality, as viewed by French people and by foreigners. Around 500 people answered our survey, which used the brand personality scale developed by Aaker (1997).<\/p>\n The question was: ‘If Made in France was a person, it would be ….’ and was followed by a list of 42 adjectives.<\/p>\n The main finding is that while French and foreigners do perceive Made in France with a similar personality, the facets of it do express themselves differently. The table below compares the results (in bold the common elements).<\/p>\n Attractive<\/p>\n Charming<\/p>\n Elegant<\/p>\n Feminine<\/td>\n Good Looking<\/p>\n Charming<\/b><\/p>\n Glamourous<\/td>\n<\/tr>\n Sincere<\/b><\/p>\n Honest<\/b><\/p>\n True<\/p>\n Reliable<\/b><\/td>\n Sincere<\/b><\/p>\n Honest<\/b><\/p>\n\n
\n\n
\n Dimension<\/b><\/td>\n French Sample<\/b><\/td>\n Foreign Sample<\/b><\/td>\n<\/tr>\n \n Feminity<\/td>\n \n \n \n Dynamism<\/td>\n \n \n