SémioConsult® is a consulting firm specialized in corporate and brand strategy. Founded by Anne-Flore MAMAN LARRAUFIE (Ph.D.) on the basis of her academic expertise in brand management strategy and consumer behaviour theory, the firm has an internationally recognised expertise and a fine knowledge of brand management strategy, particularly within the luxury world. The firm is based in Paris, Vichy, Singapore and Venice.
Specialised in brand image management and consumer sociology, SémioConsult® offers comprehensive support to brands from the definition of their identity to the optimisation of the customer experience and the operational deployment of defined strategies. SémioConsult® is also an expert in brand identity management in the face of counterfeiting and in the promotion of Made In France & Made in Italy.
Its client portfolio includes institutional clients and prestigious French and Italian brands, as well as SMEs, entrepreneurs and start-ups.
SémioConsult® also conducts research and publishes articles in academic and specialised journals, some of which are open access.
Consulting Services
We help you define your corporate strategy and redesign your brand DNA as well as your customer strategy. We adopt a co-construction approach with all stakeholders to ensure the sustainability of the chosen strategy.
Our recommendations and studies are based on varied and innovative research techniques, mostly qualitative and integrating semiotic tools to give “meaning” to your brand. This allows us to collect rich data, which we transform for you into clear and reliable diagnoses associated with relevant, practical and easily implemented solutions.
We support you in the implementation of these solutions to facilitate change, according to your operational needs.
Our Trainings and Conferences
Because the collaborators of a company are its first customers and the key players in the success of its strategy, SémioConsult was quickly led to deploy tailor-made trainings for executives or collaborators in the field, upstream / downstream / in addition to an consulting mission, or more simply as independent professional training.
SémioConsult is an approved professional training organization, and offers all types of trainings in various formats: conferences, workshops or regular courses. The subjects that can be tackled are in line with our expertise: Sociology of consumption, Customer-oriented strategy, Strategic / operational brand management, Marketing Management, Cultural aspects and consumption, Study methodology, Semiotics, etc.
“The upstream approach of SémioConsult consists in going back to the foundations of the brand, to its DNA, then to project it in an evolving competitive environment to define the “right” essence of the brand. This essence gains strength thanks to the methodology of SémioConsult which allows it to be cascaded over the entire strategy of the company in an implacable logic and a congruence that is so lacking in many brands.”
Quentin Desurmont
