- 2021 – Driving Innovation in the Car Industry: the Case of Luxury Cars
- 2020 – How Can Innovation in Luxury Hospitality Contribute to Optimize Client Experience?
- 2020 – How Can a Brand Image be Resilient to External Changes?
- 2020 – How Location-based Marketing Can Impact Customers’ Loyalty
- 2014 – Catering to Clients’ Expectations – Customization as a Product Differentiator in the Indian Luxury Car Market
- 2013 – Intensive Distribution & Brand Dilution in Hong Kong Jewellery Market
- 2013 – Taiwanese Consumers of Perfume: The Importance of Brand Familiarity & Communication Channels
- 2012 – Is Made In Still Important Nowadays ?
- 2012 – A Glance at the Audience of Online Branded Content
- 2012 – Impact of the Indian Market Specificities on Parisian Hotels’ Business Conduct
- 2012 – The South-Korean Luxury Market – The Basics
- 2011 – How do you see Made in France ? First Results of a cross-cultural study (partnering with A.Vignolles)
- 2011 – Considerations on the complexity of a business with many faces
- 2011 – Buying counterfeit specialty goods
- 2009 – Non deceptive counterfeiting of luxury goods as postmodern approach to a postmodern misbehaviour
- 2009 – Getting insights into the worlds of luxury and counterfeiting an exploratory analysis
- 2008 – A rejoinder to the opponents to qualitative research
- 2008 – Toward a theory of consumer with to buy a non deceptive counterfeited luxury item when subject to group pressure
- 2007 – Organizational behaviour mimesis
- 2006 – The airlines business in travel retail for Guerlain the step beyond