We offer a range of consulting services based on qualitative research techniques. This enables us to collect rich data, to be further turned into clear-cut and reliable diagnoses, accompagnied with practical and operational solutions.
We offer the possibility to help you in the implementation phase of these solutions.
Brand DNA & Brand Image
Self-knowledge of your brand is a prerequisite to any efficient and effective strategies of communication and of development. However, what you wish your brand to mean can be different from what it ‘says’ to the exterbal world, and again different from how it is perceived by stakeholders?
Our Mission: Help you decode your brand image, draw your brand’s genetic code and identify its brand essence. This would be the first step to positioning considerations and to an effective communication strategy.
Our Methodology: Semiotics, i.e. the analysis of meaning as derived by all distinctive signs of the company (logo, advertising, localization etc)
What We Offer:
Audit of the initial situation and assessment of the need to take action
Analysis of the various distinctive signs of your company
Presentation of your brand Genetic Code
Leading workshops to reflect on the brand essence
Help on drawing future scenarios for repositioning the brand or strengthening its current positioning
Any Offer should be met by some Demand if it wants to be bought. Knowing this demand side is often a black box for marketers. This is even more true in our postmodern consumption environment: traditional reference points of consumption have exploded and companies are facing consumers less and less easy to understand.
However, good knowledge of consumers and prospects is key for entering a new market, lanching a new product/service, seducing your competitors’ consumers or simply strengthening links with your current consumers.
In times of economic crisis, these elements are not only strategic: they’ve become vital.
Our Mission: Help you answer the following questions :
Who is buying my products / service? What are his desires? his expectancies? his requirements? How does he buy?
Who consumes my products / service? What are his desires? his expectancies? his requirements? How does he consume?
I’m considering launching a new product / making modifications to an existing one / changing my logo. How would my market react to such moves? What are my chances of success? What are the traps I should not fall into?
I want to enter a new local (new segment) or foreign market. How can I develop a successful targeting strategy? What would be my target’s characteristics?
I want to develop co-creation in my marketing activities (advertising, product development etc). How should I proceed?
Our Methodologies: Ethnomarketing, Focus Groups, Face to face interviews
Because a picture is worth 100,000 words and a good story creates strong emotions, SémioConsult helps you create your brand story making your client/consumer the hero. After reflecting on the values of your brand and its positioning, we help you with an innovative and projective methodology to shape a scenario that will allow you to bond with your audience and therefore build a strong brand equity. And because managing creative teams is not always your specialty, we also support you in this phase of production and staging of your story.