“We worked previously for one year with Anne-Flore Larraufie, a French brand expert consulting for Chanel and LVMH, on the foundations and characteristics of what Kenneth Cobonpue was as a brand.”
SERANDIPIANS
“The brilliant video‐interview given by Anne-Flore Maman-Larraufie at the Aman Grand Canal in Venice about what defines Luxury, captivated the audience.”
SERANDIPIANS
“Anne-Flore Maman, founder & CEO of SémioConsult (also active in Venice) discusses it, analysing the process that leads to the formation of ‘Haute Façon’.”
SERANDIPIANS
“An extremely precise specification will be based on the key words of High Hospitality defined by the scientific study on luxury tourism carried out by Anne-Flore Maman-Larraufie, renowned specialist of the sector, academic director at ESSEC and founder of the consulting firm SémioConsult.”
TRAVELLER MADE
“In order to define this High Hospitality, Traveller Made did not spare any effort by commissioning a study, carried out in a Delphi method among a panel of experts by Anne-Flore Maman-Larraufie, internationally renowned specialist in luxury brands.”
OMPIC
“Originally, the participants mention the weak purchasing power of the consumer, the absence of mandatory standards and sometimes prohibitive prices practiced by some multinationals. ‘And globalisation has further facilitated the task of counterfeiters’, notes Anne-Flore Maman.”
DENTELLE DE CALAIS-CAUDRY
“Anne-Flore Maman, who led the project, emphasises the synergy between the label and the brand. ‘Besides being a guarantee of French traditional quality and know-how, the Dentelle de Calais-Caudry® label aims to be a brand with its own identity.”