Our special training programs for SMEs and start-ups are designed for organizations that wish to acquire the fundamentals of brand management, customer experience, and marketing, in order to ensure effective and well-adapted strategies and actions. We also offer a Luxury-focused module to support clients who want to better understand luxury consumers and successfully position themselves in this demanding sector.
“Brand” Training
- The fundamentals of brand management: what is a brand?
- Brand storytelling: how to create a compelling narrative for your brand?
“Customer Experience” Training
- Fundamentals of consumer behavior: understanding consumers to achieve awareness and sales objectives
- Consumer research: designing relevant and in-depth studies to guide strategy and actions
“Marketing” Training
- The marketing plan: how to build a comprehensive, solid, and impactful marketing plan
- Building personas (prerequisite: training on the fundamentals of consumer behavior)
“Luxury” Training
- Luxury criteria: understanding luxury, its mechanisms, and its codes
- Luxury consumers: getting to know luxury clients
- Luxury business models: positioning yourself in the luxury sector