Our special SME and Start-up training courses are designed for organisations that wish to acquire the fundamentals of brand management, customer experience and marketing to ensure appropriate and successful actions and strategies. We also offer a luxury component to support our clients who wish to better understand luxury customers and successfully position themselves in this demanding sector.
“Brand” training courses
- The basics of brand management: what is a brand?
- Telling a brand story: how to create a storytelling for your brand?
“Customer Experience” training courses
- The basics of consumer behaviour: understanding the consumer to achieve awareness and sales objectives.
- Consumer studies: building adapted and in-depth studies to guide your strategy and actions.
Marketing” training courses
- The marketing plan: how to build a complete, solid and impactful marketing plan?
- Building personas (pre-requisite, training on the basics of consumer behaviour).
“Luxury” training courses
- Luxury criteria: understanding luxury, its functions and codes.
- Luxury consumers: knowing the luxury customers.
- Luxury business models: positioning yourself in the luxury sector.